Developed in tandem with carvecarrbridge.com, Carrbridge Ahead Ltd wanted to update a slightly dated website that was difficult to manage, and came to me after I was selected for the development of carrbridge.com.
The existing website was built in 2012 by a local design agency, and although it did the job, did not feature new brand colours and design, could have a significantly improved mobile experience, and was clunky and difficult for the event co-ordinator to manage. As The World Porridge Making Championships continues to grow in reach and media attention, Carrbridge Ahead felt the website needed a significant refresh in design, usability and SEO.
I built a bespoke WordPress Theme including Advanced Custom Fields so I could maintain art direction, general design, and build features and design exactly how we wanted without compromising editability.
The new website went live late July 2018, with plenty of time before the even in October, and now features regular updates of recipes, and has a more varied, international, and consistent visitor base.